Lajja’s goal of starting Birdseye publication was to help students understand the process and learn about the journey of successful entrepreneurs as well as understand the type of skills that students should work on while in college to be more successful in their careers.

As an aspiring entrepreneur, Lajja thought that having a business publication could help students learn from entrepreneurs as well as gain insight into the business world. That’s how she got the idea to create Birdseye. She wanted students to learn from the stories of entrepreneurs as well as provide a starting point for students to create something of their own.

My focus was to create a platform for students where they get a chance to learn from the stories of entrepreneurs so they can gain business insight and work on the skills that will help them in their career.” -Lajja Shah